Introduction 

One of the easiest ways to automate frequent customer questions, welcome and farewell messages for your customers is using WhatsApp Automation. Sending automated WhatsApp messages allows you to respond to consumer inquiries more quickly than your competitors. By doing this, you get an advantage over other people in the business.
Automating WhatsApp messages and responses can reduce expenses and increase efficiency for organizations. You can also free up a lot of time for agents by using automated WhatsApp messages. This extra time can be used for other important business activities.
In this blog, we will go over all there is to know about WhatsApp Business automation, including how to use the WhatsApp API to automate WhatsApp messages.

What is WhatsApp Automation?

The technique of employing software to automate messaging and communication on WhatsApp is referred to as WhatsApp automation. By automating repetitive processes, WhatsApp Business automation helps you improve customer service, promotional communications, and reminders. You can save time and money, enhance customer happiness, and improve response times by putting WhatsApp Automation into practice.
Examples of automatic messages sent by WhatsApp Business through the app include welcome and goodbye greetings, orders updates, and reminders about abandoned carts.
You will need a platform like Delta by Shipyaari that is driven by the WhatsApp Business API if you want to automate routine customer queries and alerts, such as order confirmation, delivery, payments, and more.

Benefits of WhatsApp Automation

Save time and effort – By automating repetitive user queries, you can free up your agents’ critical time to work on other pressing duties and issues.

Maintain your business operations 24/7 – You can maintain your business operations 24/7, including weekends and holidays, by activating pre-set reactions. Users will always receive an automated response to their messages.

Increase user engagement 5x – WhatsApp has a 5x higher engagement rate than emails and SMS. You can generate 5 times more engagement and high-quality leads for your company by automating WhatsApp messages.

4 Reasons WhatsApp Automation is Important

Automate payment reminder notifications on WhatsApp

You can drive 3x more payments faster when you automate payment reminders on WhatsApp. In the dynamic world that we live in today, users might unintentionally forget to make their due payments. Whether it’s a loan EMI, school/ college fees, car loan, subscription fee etc; automating a payment reminder WhatsApp message helps you collect 3x more payments in much less time.
Shipyaari Delta integrates with softwares like Razorpay, Shopify, WooCommerce and many more to enable smooth payments.

Setup welcome message & quick replies

Customers are more likely to interact with your company if they receive a welcome or onboarding message.
A friendly greeting goes a long way towards assisting you in making a favorable initial impression on the user regarding your business. Thus, trigger an automated welcome message that benefits users each time they say “hi” on WhatsApp, register for an account on your site, or make their first purchase.
You can quickly set up welcome and off-hours messages with Shipyaari Delta, so users will always receive a message from you regardless of when they message.

Recover Abandoned Carts

Sending WhatsApp messages for abandoned carts is one of the top uses of WhatsApp Business Automation.
Shoppers place goods in their carts but then back out at the payment page. In other words, eight out of ten consumers who add products to their carts will not make a purchase. However, a straightforward method can retrieve carts that have been abandoned. Simply set up automated WhatsApp notifications for abandoned carts that serve as a gentle reminder to users to finish their purchases.

Send Live Delivery Updates on WhatsApp

Consumers anticipate having real-time access to the status, updates, and notifications of their order shipments with live delivery tracking.
Enabling automated WhatsApp alerts can help users see you as a reliable brand. This is due to the fact that customers are aware that anytime they make a purchase or request a refund, they will receive a confirmation on WhatsApp.
You can set up WhatsApp API campaigns and integrate Shipyaari Delta with your current e-commerce platforms to automate real-time order updates on WhatsApp.

Wrapping Up

Businesses can improve customer happiness, increase efficiency, and streamline communication with WhatsApp automation. Businesses can also save time, boost engagement, and boost income by automating processes like order updates, welcome greetings, and payment reminders.
Adopting WhatsApp automation gives businesses a competitive edge in today’s market, stronger client relationships, and round-the-clock communication. WhatsApp automation has many advantages that make it a useful tool for businesses of all sizes trying to streamline their processes and provide outstanding customer service.