Introduction 

WhatsApp Business is among the most popular apps for engaging customers and building connections. From small stores to large organizations, enterprises of all sizes use this app to interact with and convert customers.

Currently, over 120 million people use this app daily. This indicates the vast reach of WhatsApp Business.

The main reason behind this app’s popularity is its features. The unique features of WhatsApp Business empower you to improve your customer support system. They can take your customer service to the next level and drive customer satisfaction.

This blog reveals unique WhatsApp Business features to help you improve customer interactions and sales.

Link Multiple Devices and Agents

Your WhatsApp Business account allows you to link it to one phone and four devices. You can increase the number of connected devices using tools. The main advantage of this feature is that you can link as many customer care agents to your account as the devices.

These agents can respond to your customers and resolve their queries. It can streamline and speed up your customer care services.

Create Instant Video Messages

Most people are aware of the app’s voice message feature. However, you can also create and send instant video messages using this app.

Open the app and swipe to video mode. Hold down the recording button to record your message. The best part is that your video messages on this app remain encrypted with end-to-end protections.

Build a FAQ Bot

One of the advanced features of WhatsApp Business is automating the response process. You can do so through an interactive FAQ bot.
By building a bot, you can offer prompt answers to customer queries. This helps to enhance customer engagement. It also saves time for your customer service agents.

Another advantage is using the bot to collect customer data for relevant product recommendations.

Use Message Templates

When you use WhatsApp Business, you must ensure your customers don’t receive spam messages. Message templates can help you to maintain this requirement. It is one of the WhatsApp Business features with which you can pre-create structured messages.

Once you receive consent from a customer for sending WhatsApp messages, you can apply the templates to initiate one-on-one conversations. The templates can help you send notifications about order confirmations, delivery updates, payment reminders, etc., and boost customer engagement.

Integrate With Backend Systems

WhatsApp Business enables seamless integration with backend systems using API. This feature can integrate with tools like eCommerce platforms, payment portals, analytics software, etc.

Such integrations boost smooth workflows across departments. When your business systems remain synchronized with your WhatsApp Business app, you can use data to ensure better customer experiences and make informed decisions.

For instance, if data from a backend system integration indicates low purchase intent, you can route the conversation to marketing tools. It can create opportunities for lead nurturing.

Conclusion

WhatsApp Business is a large platform that delivers top-notch customer support. Using WhatsApp Business features, you can elevate conversational marketing initiatives and boost engagement.

Team up with Delta by Shipyaari to revolutionize your WhatsApp-enabled interactions and unlock growth opportunities. The company can help drive WhatsApp engagement using chatbots, catalogs, broadcasts, and other features.

Sign up today to learn more about how Shipyaari can help you.