Introduction 

Customers today need immediate attention that caters to their specific needs. Research shows that when personalization is done correctly, it can drive up to 40% more revenue than other companies.
When customers get personalized, quick responses from brands, it humanizes the company for them and they make purchases quickly. However, this type of customized WhatsApp marketing needs to be scaled up for businesses with many customers.
Let us look at what targeted messages are and a few tactics you can integrate into your business to personalize the content on your WhatsApp ordering system for maximum turnover and increased customer satisfaction.

What Are Targeted Whatsapp Messages?

Targeted messages are the personalized texts that a business sends to its consumers. This can be greeting messages that open with the user’s names after they have signed up for the brand’s services, or they can inform consumers about new discounts and offers.
Such messages can be a great WhatsApp marketing strategy because they do not come off as automated or AI-generated and hook consumer interest immediately. But how can you scale up such personalization? Let us look at some techniques you can use.

How Can You Personalize WhatsApp Marketing with Targeted Messages?

Here are a few ways you can personalize your WhatsApp marketing messages at scale:

Third-Party Integration

Sometimes, getting help from a third-party application is the best option to handle a large contact list. With APIs like Delta WhatsApp Business by Shipyaari, you can use personalization for your WhatsApp message bot. The platform offers a dashboard to manage contacts and send customized bulk messages to save your marketing team’s time and effort.

Create Message Templates

Creating certain message templates for different situations is a great idea for WhatsApp messages to send relevant information to customers.
Create templates for welcome messages and customize them according to the channel that leads customers to your WhatsApp account. Also, make sure to try segmenting contacts with third-party applications and using different messages based on the user behavior for a different message based on the type of purchases each customer is making.

Use a Conversational Tone

The biggest problem that people face with personalization on a scale is the language. The language can be cold and distant because it is generic.
Try to incorporate punctuation and emojis, and be descriptive with your messages. Tell your customers everything they need to know about upcoming events and offers.

Personalize your messages with emojis and punctuation
Add visuals if there is a requirement for an enhanced WhatsApp marketing strategy. Use images and videos so customers can understand your brand closely.

Understand What You Want

You must understand what you need from your brand because it gives you a clear idea about the kind of messages you want to send. If you want a friendly approach, you can use informal language that people can relate to and find funny.
But if you want to use your WhatsApp ordering system to share news or information with an authoritative tone, use a formal approach with proper punctuation and line breaks so readers can scan through the text quickly.

Choose the Right Time

Choosing the right time to message can speed up your company’s success rates greatly. If you want a higher engagement rate, a good time to message them for subscriptions is during the evening after five, as this is when most people start unwinding. 
According to research, messages sent after five have a 6% higher CTR rate, and the time between eight and eleven in the morning is good for higher purchases. Determining what you want from your messages can help you schedule them in bulk and work faster for your company’s WhatsApp marketing.

Conclusion

While starting your personalized WhatsApp message bot services for the masses can seem intimidating, trial and error go a long way in understanding what works best for your company. Look at different personalization marketing tactics to understand which ones work best and integrate them into your business plan.
Want to take your company’s WhatsApp marketing strategy to the next level? Shipyaari Delta can help.
With advanced features like automated notifications, live chat options, and in-depth marketing analysis for a successful, profitable turnover with better consumer communication, we can provide the tools and expertise you need to enhance your WhatsApp marketing efforts.
Sign up at Shipyaari today!