Introduction 

With more than 2 billion users, WhatsApp has established itself as an essential tool for companies to interact with clients directly. WhatsApp Broadcast, one of its primary features, enables users to simultaneously broadcast the same message to numerous recipients.

However, the platform’s restriction on the quantity of contacts that can receive a broadcast at once presents a big obstacle for a lot of firms.
Read on as we explore ways to go around these limitations in this blog so you may reach a wider audience while still adhering to WhatsApp’s policies. To find out how, continue reading!

What Is the WhatsApp Broadcast Limit?

WhatsApp lets users communicate with up to 256 recipients simultaneously, but it limits the amount of broadcast messages that may be sent.

For occasional users, this restriction might be adequate, but a company with thousands of clients will soon need to seek elsewhere, particularly if it wants to expand across several platforms.

In essence, WhatsApp’s broadcast limit can be a major roadblock for businesses aiming to reach a broad audience efficiently. However, with the right tactics, you can still work within these constraints while maximizing your reach and engagement.

Strategies to Maximize Your Reach

Here are some strategies that can help you overcome the broadcast limits imposed by WhatsApp.

Segment Your Audience

Don’t reach out to everyone at once. Segment your list based on needs, preferences, or behaviors. This means segmenting your list so you can tailor your message according to the groups and not flood one single list. Here’s how:

Customer Interest Groups: Only send products to your interested customers.
Location-Based Segments: Target specific geographical regions for local promotions.
Purchase History: Use purchase history data to offer them relevant things.

Rotate Between Broadcast Lists

If you have a large audience, you can prepare more than one list of broadcasts and send the message across to all of them. For example, you prepare three different lists with 256 each and rotate your messages over a few days. This way, all the contacts will receive the message but at different times.

Leverage WhatsApp Business API

The WhatsApp Business API is tailored to businesses that feel the standard limit of sending a message to 256 recipients at a time is too small and unsustainable. This solution sends messages to thousands of users, not capped at the arbitrary number of 256.

However, more often than not, this service is generally an extension for more transactional messaging, and most require approval from WhatsApp.

Using the API, you can send personalized messages at scale, manage bulks, and even integrate them with your CRM systems for better customer targeting.

Encourage Customers to Save Your Number

Even though WhatsApp Broadcast only reaches users who have saved your number in their contacts, one way to maximize your reach is to encourage the customers to save your number. You can use incentives like discounts or special offers sent through WhatsApp. The higher the number of users saving your contact, the wider your broadcast will reach.

Utilize Status Updates

Status is one of the lesser-explored features. It enables you to update your contacts with text, images, or videos that are available for them to view for 24 hours.

Status updates complement your broadcast messages, so users who are not on your broadcast list can also remain updated. This might be a fantastic way to update your users without exceeding the number of allowed broadcasts.

Conclusion

WhatsApp broadcast limits might seem restrictive, but with the right strategies, you can still reach a large audience effectively. Segmenting your contacts, list rotation, using the WhatsApp Business API, and making your customers save your number make this possible and maintain smooth communication.

With Shipyaari, managing high-volume deliveries becomes seamless. Our user-friendly platform offers real-time tracking and comprehensive support, allowing your business to scale efficiently while staying connected with customers via WhatsApp.

Plus, with Shipyaari Delta, you can transform every WhatsApp interaction into a growth opportunity, utilizing features like broadcasts, catalogs, chatbots, multi-agent live chats, and more.

Sign up today to see how Shipyaari can elevate your business!