Introduction
The Indian eCommerce user base is touted to reach about 400-450 million users by 2027 and it’s growing fast. With so many shoppers being online, the sales potential is incredible and valued at over 150 billion dollars.
Hence, you can turn into a super seller on Amazon, and for that, you must pay close attention to your product listings. It’s directly related to conversions and revenue generation. After building the product listing, you move on to optimization, which is crucial for more visibility and sales.
Here is a step-by-step guide with handy tips for optimizing Amazon listings according to Indian buying habits or mindset.
What is an Amazon Product Listing?
An Amazon product listing is the page where all the details about your product are listed. This includes the following:
- Description of the product
- Images
- Specifications
- Pricing details
- Shipping information
The more optimized your listings are, the better their chances of getting ranked higher in search results for relevant keywords and thus getting more traffic from search engines like Google or Bing.
Optimizing Amazon Product Listings for Indian Shoppers
India is an important market for any brand looking to expand their reach. However, if you’re new to this market, it can be difficult to understand how Indian shoppers think and shop. The Indian shoppers are very different from their foreign counterparts.
They have different expectations, preferences, and shopping habits. Therefore, you need to optimize your product listings for the Indian audience if you want to target them effectively.
The process is not as easy as you think. The first thing to do is to choose the right category for your listing.
Next, you need to make sure that your products are competitive in terms of price, quality, and shipping costs. Finally, you need to implement the best practices for keyword research to increase your search rankings on Amazon.
Key Strategies for Boosting Sales and Revenue on Amazon
Amazon has a massive number of customers and an even bigger number of sellers. How does one stand out from the crowd?
Here are some tips:
Use Relevant Keywords
It’s important to use relevant keywords in your listing title and description because these two fields are the first things that customers see when they search for a product. If you don’t use them, your listing will not show up in search results.
Pro Tip: It’s important to select high-volume keywords with low competition because this ensures that people can find your listing easily when they search for it. High-volume keywords also mean more traffic and more sales opportunities!
Localize Your Product Descriptions
Pay attention to the cultural differences in language and tone used in India. You should use local words to appeal more directly to Indian customers. For example, if you’re selling a mouth freshener, use a term like Mukhwas in the description. By doing this, you can ensure that people can find what they’re searching for on Amazon itself.
If you have multiple variants of a product, include the specific model number or color in the title of each variant’s listing so that customers can easily find what they’re looking for.
Pro Tip: Use keywords that are relevant to Indian customers. Keywords such as ‘best seller’, ‘top-rated’, and ‘price comparison’ are popular with Indian customers.
Add Images and Videos
While text content is important in any Amazon listing, adding images and videos can help customers better understand what they are buying and why they should buy it from you rather than another seller on Amazon. Adding images and videos also makes pages more engaging, so shoppers are more likely to stay longer on your page while they’re shopping online.
Pro Tip: You should have at least one picture of your product with different angles and a video showing how it works or its features.
Emphasize Selling Points
Bullet points are very important for Indian consumers because they help them understand what they are buying easily. You can use them to showcase important points about your product, such as:
- What the product is made of (e.g., leather, wood)
- How the product works (e.g., how to use a smartphone case)
- Why people buy the product (e.g. because it saves space)
Pro Tip: Bullet points work best when they’re short and punchy, with each point focusing on one specific feature or benefit.
Include Reviews from Real Customers
Reviews from real customers are a critical part of any e-commerce listing page on Amazon because they help buyers make informed decisions about whether or not they want to purchase from you rather than from someone else.
The Verified Purchase Review helps customers see reviews from verified buyers of the product. It’s a great way to ensure that shoppers are getting the most accurate information about your products.
Pro Tip: They help build trust and credibility in the minds of prospective buyers, who would rather buy from a company that has positive reviews about their products than one with no reviews or negative reviews.
Key Takeaways
In conclusion, product data feed optimization is a necessary step for promoting your product in India through Amazon. Optimize your seller’s central data feed before you start selling on Amazon. Some sellers have experienced record sales on Amazon, with optimization working in their favour.
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