Why is Express Shipping a Necessity for Small Businesses

Express shipping has become the holy grail for gaining a competitive edge against larger companies. Research has found that 88% of consumers are ready to pay for same-day or faster shipping options. In addition, 42% of shoppers expect a 2-day shipping option at every eCommerce store.

Thus, if you want to gain a competitive edge, improve your customer conversions, and boost your profits, you must resort to express shipping, which ensures fast, reliable and economical shipping options.

In this article, we will explore four ways express shipping will help you compete with larger eCommerce companies.

4 Ways Express Shipping Will Help You Compete with Larger Companies

As an owner of an eCommerce business, if you want to compete with larger companies, then you should opt for express shipping.

Reduced Cost Per Acquisition (CPAs)

One of the best ways to attract new customers is to offer fast shipping options. This should be mentioned in your campaigns because it will positively affect your sales, thereby reducing CPAs.

Also, make sure that when your customers click the fast shipping option, they are taken directly to your landing page. This convenience will also help increase your conversions and thus reduce your CPAs.

An added benefit is reallocating your budget to other strategic areas to help your brand grow and strengthen its competitive edge.

Positive Customer Experience and Enhanced Trust

When you add rush shipping banners to your website’s homepage and category pages, as well as to your ad campaigns, your customers will trust you more.

This is because those banners will show them that you genuinely care about them and thus symbolize trust.

Also, with express shipping, you will be able to meet and exceed your customers’ expectations. This will help you win their loyalty over your competitors, who might not be able to offer the same services.

Purchase Motivators Driving Customer Decisions

By offering reliable and fast shipping, potential buyers and customers will have a major additional reason to buy from your brand. With rush shipping, you can meet their urgent requirements, need for instant gratification, ease and reliability.

All of these factors will act as purchase motivators that will make your customers choose your site over others, helping you improve your bottom line. In fact, you will also see a reduction in cart abandonment when you offer fast shipping.

Safeguarding Against Risk

You should also add shipping countdown timers to your website when you offer express shipping. After your customers have added their exact location, the timer will inform them of the exact day and date by which they will receive their product.

Thus, your customers would be safeguarded against the risk of late deliveries while also being urged to make the purchase and not miss out on a good deal.

Also, customers tend to prefer shorter transit times as there are smaller risks of accidents, damage or mishandling during it.

Wrapping Up

One of the best strategies you should incorporate to compete with larger companies is express shipping. This will help you ensure a positive customer experience, improve customer loyalty, reduce CPAs, safeguard your customers against risks, and even improve your bottom line.

By using Shipyaari Sprint, you will be choosing a logistics partner that is economical, reliable and fast. Shipyaari Sprint also offers advanced services like customized pickup schedules, and a dedicated account manager who will make your operations more efficient.

For further information, give us a call today!