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🖈 Standard / 👨 by Shipyaari / 📅 25 September 2017 / 👨 CA Nayan Ratandhayara & Vishal Totla

E-commerce Shipping Solutions: A Small Business Guide

Are you a new business venturing into the e-commerce sector? It is quite evident that the e-commerce industry is booming but it is also characterized by cut-throat competition. In order to survive, your operations need to be extremely efficient. Lower operating costs translate into an enhanced bottom-line. Shipping and logistics cost form a major part of the operating expenses. Nevertheless, there is a scope to bring down the cost by wisely strategizing the logistics function and choosing the right logistics partner.
If you have been searching for e-commerce shipping solutions but don’t know what to look for, you have come to the right place. In this article, we are going to tell you why you need a reliable logistics partner and how can you find one.

Creates Positive Customer Experience
Isn’t it delightful receiving the products that you had ordered off an e-commerce website within just a day or two? It certainly is. However, it must be noted that there is a trade-off between speed and cost of shipping. Giant players like Amazon and e-Bay are striking the perfect balance between the two factors with the help of their logistics partner and creating happy customers across the globe. You can achieve the same if you had a streamlined e-commerce shipping solutions package.

Create a Competitive Pricing Structure
There could be several other online retailers that might be selling the same products as you are. But what would make you stand out from the rest? Why would a prospective customer shop from your website? The simplest and the most logical answer would be lower prices. You can offer discounted prices only if it doesn’t completely eat into your profits. You can save on your logistics operation and pass on the benefits onto the customers. It will not only attract new customers but also instill a sense of loyalty among them.

Range of Services
Ideally, your logistics service provider should be handling the functions like packaging, deliveries, returns, insurance, and payment options. They should offer several options with regards to the packaging material, size of packages, modes of payment, etc. so that the customers don’t face inconvenience. Easy returns will be a major motivating factor for the first-time customers to shop from your website.

Wide Network
Widespread reach and a robust network are the deciding factors when it comes to choosing the logistics partner. The company should be able to deliver the packages to not only metros but also smaller towns and remote locations. It will only boost your sales revenue in the long run by helping you expand your customer base.

Customer Care & Support
Customers who shop online like to stay updated with their order status. They would do so by looking at the ‘track shipment’ section on your website or by calling the customer care. Your logistics partner should be able to provide up-to-the-minute information at all times. A well-designed API facilitates access to updated information.
We suppose this article gave you the much-needed insight into e-commerce shipping solutions. Choose your logistics partner based on the criteria that we just discussed, and rest of the processes will follow smoothly.

📅 25 September 2017