Introduction 

Recently, the e-commerce industry has seen a surge of new companies, making it more important than ever to be innovative and think outside the box. To stand out, you must curate your marketing strategies before implementing them. 

There are different marketing strategies that you need to experiment with if you want your business to attract more customers and have better conversions.

Here, we will discuss some of the advanced e-commerce marketing strategies that will help you optimize your sales funnel.

Boost Your Sales with Advanced E-Commerce Marketing Strategies

Let’s try to understand a few advanced e-commerce marketing strategies that can help you grow your business.

Integrate Marketing Channels

Integrating different marketing channels is important to provide a superior customer experience. You can use different social media platforms to create an ecosystem for your business. However, integrated marketing is not limited to social media channels.

It also includes email and SMS marketing, which allows you to engage with different kinds of audiences and build a comprehensive marketing strategy. Integrating marketing channels will allow you to better engage with your audience, leading to better online sales.

One way to integrate marketing channels is to create an Instagram store separate from your main e-commerce store. This will help you gain traction on the main website and expand your revenue streams.

Mobile Optimisation

We live in a digital-first world, and hence, it is important to optimize your e-commerce website for mobile devices. Around 58.67% of website traffic comes from mobile devices.

Ensure that your website has a simple user interface that fits small mobile screens. You will also have to optimize the images and videos on the website to make them mobile-friendly. Several tools are available online that will help you check if your website is mobile-friendly.

Paid Advertising

If you are new in the world of e-commerce, paid advertising is the first strategy that you need to implement. You can experiment with Google Ads and Facebook Ads to drive traction to your e-commerce business.

These advertising platforms allow you to segregate your audience based on demographics and other factors. Also, when you implement paid advertising, you need to measure cost-per-click and several other metrics to understand what is working for you. With paid advertising, businesses can expedite their desired outcomes.

SEO Optimization

While SEO optimization might sound very generic, there are several layers to it. It allows you to improve the visibility of your e-commerce store and drive organic traffic to different pages within your website.

If you want your online sales to increase drastically, you will have to pay attention to keyword research and acquiring backlinks that would redirect the consumers to your page. These active measures will positively contribute towards website rankings.

A well-grounded SEO strategy can help you attract more customers, improving your online sales figures. To find high-performing keywords, you can use multiple keyword research tools, such as Semrush and Google Keyword Planner.

Partner with Influencers

Word-of-mouth advocacy is the key to growing any business. It even holds for modern-day businesses. However, how this advocacy is done might have changed.

You can leverage this by collaborating with influencers who can help you with expanding your reach. These influencers have millions of followers and hence, they can help you with building credibility for your brand.

When you engage with an influencer, you can harness their network base and get the most out of your investment. This becomes one of the most important e-commerce marketing strategies as it helps you unleash the potential of networking. Influencers will also help you in increasing your website traffic, which may result in more sales.

Conclusion

There are different e-commerce marketing strategies that you can implement to improve your online business. However, curating your strategies based on your unique business needs is very important. Implementing these curated strategies will help you grow your online business seamlessly.

At Shipyaari, we help you optimize the marketing funnel by providing end-to-end solutions to improve deliveries. We offer seamless logistics services that will equip your e-commerce business with everything you need to expand your business and improve your reach.

Contact us to know more!