Introduction 

For every ecommerce business it is essential to understand how helpful WhatsApp API can be and how to effectively leverage its advantages to elevate your business. With over 2.7 billion people using WhatsApp API, it proves to be one of the most effective tools to reach your customers and your target market. Incorporating this in your business will definitely help you take your business to a new height. 

In this blog we will decode the basics of using whatsApp APIs, guide you through its key features, help you understand how to create an account, manage contacts and craft eye-catching messages.

Understanding WhatsApp API

Curious about what whatsApp API is and how it would actually help you in your day-to-day customer communications? WhatsApp API is basically a game-changing tool designed for medium to large companies who want to connect with multiple customers at scale.
Businesses can design an interactive messaging flow that meets the demands of their clients with the use of chatbots, automated responses, and interactive messages.

This robust technology, which was introduced especially for medium-sized to large organizations, helps in interacting with numerous clients at once. Businesses can finally bid goodbye to human correspondence and welcome chatbots, automatic responses, and interactive communications.
Customize your communication style to your target audience, and observe how this increases interaction and fosters long-lasting bonds.

Difference between WhatsApp API and WhatsApp Business App

Both of these tools are designed for making business communications easy but WhatsApp business API provides businesses with more advanced features and integration options when compared to the WhatsApp Business App.
And as a result WhatsApp Business App is essentially an application designed for small businesses which bears no costs. Whereas WhatsApp Business API includes paid services that have been designed for medium to large businesses.
With WhatsApp Business API’s advanced features, businesses can design a highly customized communication flow that best suits their customers.

Understand the Difference Between the Two 

Searching for an effective instrument for mass communication? Chatbots, customisation, and sophisticated capabilities are all available via WhatsApp API. It increases efficiency by integrating with other systems with ease. It is ideal for medium-sized to large-sized businesses looking to improve client communication!
Businesses can use the WhatsApp API to send messages in bulk and use chatbots to create customized messaging experiences. Additionally, businesses can choose from a variety of customisation choices to ensure that their messaging is understood by their target audience.
Another significant benefit of WhatsApp API is its degree of connectivity with various corporate platforms. Businesses can boost productivity and simplify communication procedures by easily integrating the WhatsApp API with CRM systems, e-commerce platforms, and other business technologies.
Thus, WhatsApp Business API has you covered whether you want to create a customized messaging experience or send alerts and notifications. For medium-sized to large-sized enterprises looking to improve client communication, this is the ideal answer!

Reasons to Consider using WhatsApp Business API

WhatsApp Business API uses chatbots and bulk messaging which helps you save time and resources. More than 2 billion active users can be accessed by businesses trying to expand their consumer base and improve customer service.
WhatsApp API is a major communication tool whether you’re a major organization searching for extensive functionality and integration choices or a medium-sized business looking to improve your communication procedures.

The features of WhatsApp API tool include:

• Automated messages – Businesses can send automated messages to their customer base which will fetch them information about their order confirmations, shipping notifications and appointment reminders.
• Message templates – Has pre-approved message templates ready for you to use to send notifications and reminders to your customers.
• Integration – E-commerce platforms and CRM systems are only two examples of the commercial solutions that can be integrated with WhatsApp API.
• Chatbots – Enables businesses to build and implement chatbots to address typical customer questions and support problems.
• Media sharing – Companies can exchange many different kinds of properties with their clients, such as documents, videos, and photos. Customers can benefit from receiving more thorough information about products and services as a result.

Looking for a reliable whatsApp API solution tool? Start now with Shipyaari Delta

Now that you know how WhatsApp Business API can help you with your business communication, waste no more time and get started with Shipyaari Delta which will help you with end-to-end communication solutions whether you are a small, medium or a large enterprise. Using powerful chatbots, APIs, integrations, and customer intelligence capabilities, Shipyaari Delta helps enable efficiency in sales, marketing, and customer support.