Introduction 

Against demanding customers who want instant gratification and are time sensitive, business leadership has started investigating novel communication channels that can give businesses an edge.

Over 3 billion people worldwide use WhatsApp on average monthly, so business leaders have taken a keen interest in this platform to connect with their target audience over recent periods.

According to a recent study, 37% of consumers want customer care via messaging applications. This has opened the door for the commercial potential offered by WhatsApp bots. These AI-based virtual assistants can interact to automate tasks while providing businesses with an edge in the digitalized world.

Understanding WhatsApp Bots for Business

WhatsApp bots are AI-based programs with which users can interact through text messages, images, and even other media. They can be customized to provide different services, such as assistance with customer inquiries, product suggestions, or even order processing.

By automating these processes, businesses may strive toward efficiency and cost savings while improving their customers’ overall experience.

5 Creative Ways to Use WhatsApp Bots

The beauty of the WhatsApp bot world lies in its innovative ways of ensuring businesses are talking to their customers, but here’s what the virtual assistants powered by AI can actually bring–boosting sales, loyalty, and memorable experiences–as opposed to a traditional model for customer service.

Here are five creative applications to take your business to the next level:

Personalized Product Recommendations

WhatsApp bots for businesses can suggest products or services based on customer preference, purchasing history, or online browsing. Such personalized recommendations could also increase the probability of sales.

For instance, imagine a WhatsApp bot that remembers your favorite brands, sizes, and styles. Combining your purchase history and browsing behavior, the bot can analyze your purchase history and curate a personalized selection of products that perfectly fit your taste. This alone enhances the customer experience and increases the chances of making a sale.

Automated Customer Support

Implement a WhatsApp bot for businesses that will answer all customers’ everyday questions and respond instantly. This will reduce customer waiting times and, therefore, improve customer satisfaction.

For instance, an e-commerce website can use a WhatsApp bot to update customers in real-time on shipping details or provide answers to product availability questions.

Program the WhatsApp bot for businesses to answer questions like FAQs and simple customer service queries. This will free up human agents for more specific or critical issues requiring human intervention to improve overall customer satisfaction.

Interactive Quizzes and Contests

Use WhatsApp bots to create captivating contests and quizzes that will captivate and engage your customers. Consequently, this will raise brand recognition and improve website traffic.

For instance, a restaurant might have a guessing game for the secret ingredient in a dish, or a beauty firm might design a quiz for consumers to find out what lipstick would be best for their preferences. Engaging in such activities can boost brand recognition, improve website traffic, and gather useful customer information.

Appointment Scheduling and Reminders

Customers can even book appointments or consultations directly via WhatsApp bots. The bot can even remind the customer so he or she doesn’t forget an appointment. This doesn’t leave room for interference with phone calls or online forms that might have to be filled out; therefore, it is a hassle-free process for the customer.

This can be depicted as an example of a salon sending automated reminders to clients before scheduled appointments, thus reducing no-shows. It would be effective in raising productivity.

A salon, for instance, could allow customers to book a haircut or even color treatment through a WhatsApp bot at their convenience.

Exclusive Offers and Promotions

Utilize WhatsApp bots to send exclusive offers or pre-availability of new products directly to customers’ cells. This is likely to make the customer repurchase and, hence, increase the customer’s loyalty.

Final Thoughts

With the help of WhatsApp bots, businesses can reach their target customers, encourage sales, and engage with them accordingly. Companies can use WhatsApp bots effectively to have creative strategies and the best practices used in these bots to improve customer experience and achieve business outcomes.

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Discover our solutions and see how you can take your customer experience to the next level.